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Test participants are highly unlikely to have seen the product at any stage of its creation so far, and can only judge it based on what’s in front of them. What seems like a good idea in principle, may not seem so relevant once it’s in hand.īuilding on this, taking a prototype to users brings an essential fresh set of eyes into the development process. ![]() ![]() Prototyping is important in three key ways.įirstly, taking an idea from a concept into a more realized form encourages product teams to start to view the idea from a new perspective. ![]() Prototyping is a necessary step in any product build, be it digital - software, website, app, etc.
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